888 To Buy William Hill Business After Record 2021
Online casino and sports betting company 888 are poised to purchase William Hill’s non-US assets from Caesars Entertainment in the second quarter of 2022.
The firm reported record sales in 2021 with a 14% increase from the previous year and things could have been even better.
This successful year for 888 set up the firm for big moves and now they expect to complete the William Hill deal. The agreement with Caesars is worth an estimated €2.61 billion or $3 billion. It also agreed to sell its bingo business to Saphalata Holdings Ltd, part of Broadway Gaming Group.
Due to obstacles, such as a challenging German igaming market and withdrawing from the Netherlands market, 888’s fourth quarter in 2021 was disappointing, with revenue 16% lower than the same period in 2020.
Overall though, 888 made gains through expansion, with business in Italy, Portugal, Romania and the UK making the most difference, bringing in almost three quarters of the company’s earnings.
Affiliate Disclosure: At CasinoSource we work hard to match our readers to the best possible casino offers suitable for individual players' needs. For this reason, some of the recommended casino links are affiliate links. This means that if you visit a casino site via our dedicated link and make a deposit, CasinoSource will receive a commission at no extra cost to you. more
|Casino Provider||Bonus Offer||Review|
Welcome Bonus 100% up to €500 + 200 Free Spins
18+ new customers only. min deposit €20. wagering req 35x. T&C's apply.
Welcome Package up to €4250 + 1800 Freespins
18+ T&C Apply.
100% Welcome Bonus up to €500 + 200 Free Spins
18+ T&C Apply.