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888 To Buy William Hill Business After Record 2021

888 To Buy William Hill Business After Record 2021

27/01/2022

Online casino and sports betting company 888 are poised to purchase William Hill’s non-US assets from Caesars Entertainment in the second quarter of 2022.

The firm reported record sales in 2021 with a 14% increase from the previous year and things could have been even better.

This successful year for 888 set up the firm for big moves and now they expect to complete the William Hill deal. The agreement with Caesars is worth an estimated €2.61 billion or $3 billion. It also agreed to sell its bingo business to Saphalata Holdings Ltd, part of Broadway Gaming Group.

Due to obstacles, such as a challenging German igaming market and withdrawing from the Netherlands market, 888’s fourth quarter in 2021 was disappointing, with revenue 16% lower than the same period in 2020.

Overall though, 888 made gains through expansion, with business in Italy, Portugal, Romania and the UK making the most difference, bringing in almost three quarters of the company’s earnings.

You can find out all about 888’s casino slots, live casino and welcome bonus in our 888 Casino review.

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James Briscoe

James Briscoe

Content Editor

James's Story

James worked in non-league football as a press officer before copy-editing local and national newspapers from around Britain. He then stepped into the online casino world in Malta as a copywriter, and since then, he’s continued his igaming journey as a freelance writer, and is delighted to be helping make CasinoSource content the best it can be.

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