Casino Source Logo final

CasinoSource.ie loading...

888 To Buy William Hill Business After Record 2021

888 To Buy William Hill Business After Record 2021

27/01/2022

Online casino and sports betting company 888 are poised to purchase William Hill’s non-US assets from Caesars Entertainment in the second quarter of 2022.

The firm reported record sales in 2021 with a 14% increase from the previous year and things could have been even better.

This successful year for 888 set up the firm for big moves and now they expect to complete the William Hill deal. The agreement with Caesars is worth an estimated €2.61 billion or $3 billion. It also agreed to sell its bingo business to Saphalata Holdings Ltd, part of Broadway Gaming Group.

Due to obstacles, such as a challenging German igaming market and withdrawing from the Netherlands market, 888’s fourth quarter in 2021 was disappointing, with revenue 16% lower than the same period in 2020.

Overall though, 888 made gains through expansion, with business in Italy, Portugal, Romania and the UK making the most difference, bringing in almost three quarters of the company’s earnings.

You can find out all about 888’s casino slots, live casino and welcome bonus in our 888 Casino review.

Affiliate Disclosure: At CasinoSource we work hard to match our readers to the best possible casino offers suitable for individual players' needs. For this reason, some of the recommended casino links are affiliate links. This means that if you visit a casino site via our dedicated link and make a deposit, CasinoSource will receive a commission at no extra cost to you. more

Casino ProviderBonus OfferReview
1

Welcome Bonus 100% up to €500 + 200 Free Spins

  • Minimum Deposit to Qualify€20.00
  • Wager Requirement35x
  • Multiple Deposit Bonus
  • Value per Free Spin€0.10
  • Payment Methods
    • Interac
    • VISA
    • MasterCard
    • Skrill
  • Casino Games3000
  • Mobile Games3000
  • Live Games163

18+ new customers only. min deposit €20. wagering req 35x. T&C's apply.

2

100% Welcome Bonus up to €500 + 200 Free Spins

  • Minimum Deposit to Qualify€10.00
  • Wager Requirement30x
  • Multiple Deposit Bonus
  • Value per Free Spin€0.10
  • Payment Methods
    • VISA
    • Klarna
    • MasterCard
    • MuchBetter
  • Casino Games4000
  • Mobile Games4000
  • Live Games245

18+ T&C Apply.

3

Welcome Package up to €4250 + 1800 Freespins

  • Minimum Deposit to Qualify€10.00
  • Wager Requirement50x
  • Multiple Deposit Bonus
  • Value per Free Spin€0.10
  • Payment Methods
    • VISA
    • Maestro
    • MasterCard
    • NETELLER
  • Casino Games1500
  • Mobile Games1500
  • Live Games80

18+ T&C Apply.

James Briscoe

James Briscoe

Content Editor

James's Story

James worked in non-league football as a press officer before copy-editing local and national newspapers from around Britain. He then stepped into the online casino world in Malta as a copywriter, and since then, he’s continued his igaming journey as a freelance writer, and is delighted to be helping make CasinoSource content the best it can be.

Exit Button

Welcome Package up to €1050 + 300 Bonus Spins

18+ T&C Apply.