888 is a leader in the world of online casinos, a moniker it earns in every possible way. Since its founding in 1997, 888 has seen more than 25 million visitors come through its virtual doors, thanks largely to an innovative spirit that guides the company’s direction.
That innovation has been rewarded time and again in the nearly two decades since 888 was founded, as their trophy case can attest. Most recently, the casino received the 2015 Gaming Intelligence Award for Best Casino Operator, among a host of other accolades they took home in the last year.
Truly, in-house talent is what drives 888, as their in-house software division, Dragonfish, is responsible for the hallmarks of the 88 experience. From the look and feel of the site down to how the games play, whether that be through any standard web browser or via their downloadable PC software. In both cases, the sign-up process is a simple web form that users must only complete once in order to access the casino.
With almost 20 years in the business, it shouldn’t be surprising that 888 has learned a thing or two about staying cutting edge. To that end, they have expanded to the mobile realm, with dedicated apps for both iOS and Android-enabled devices.
For players that don’t necessarily want to allocate memory space to such applications, 888 has also made it possible to play via mobile browsers, so a device and a connection is all players need. By visiting 888casino.com just as they would on a regular computer, and the responsive mobile site will automatically adjust to provide customers with the best playing experience possible.
The lone downside to the mobile platform is a limited number of gaming options. While 888’s in-house offerings are almost all present, those from other developers may not be.
The framework and many games such as the Dino Stampede slot are produced by 888 themselves; but other developers like Amaya Gaming and NetEnt also provide content to the casino. Thanks to this combination of original properties and software from other industry leaders, 888 is able to boast almost 300 game options for customers.
Virtual dealers (the programmes that power most games) use MD5 RNG random number generators, tested by running millions of rounds, and the casino works with TRUSTe, GAMCARE and eCogra to ensure continued fairness. Regular percentage payout reports and random reviews by eCogra are even published on the website for users' benefit.
User-friendly would be an apt description of 888’s online casino, as the commitment to providing an easy-to-navigate and operate site has produced exceptional results. The responsive site on mobile browsers is a particularly impressive achievement, but even the desktop offerings boast little touches that make playing quick, clean, and efficient.
Something like adding iOS and Android icons alongside game logos may not seem like much, but allowing a customer to be secure in the knowledge that they will be able to play their favourite games on the go is both comforting and a tremendous way to build player loyalty.
The casino is available in 23 languages too. Users simply click the ‘language’ link at the top of the page to translate to their chosen tongue.
A promotions tab co-exists alongside other major webpages at the top of the casino’s homepage, and is a tab worth checking for players both old and new. All current offers can be found there, including a dedicated section listing thwe deals for new customers.
Generous free rolls and match bonuses combined with an impressive VIP rewards program are yet more arenas in which 888 provides an excellent customer experience.
Support and security
Management of an 888 account is simple, just like everything else about the site. All of the major deposit methods are available, including transfer agencies like PayPal, Skrill, and Neteller. Players are thus provided with a variety of ways to deposit and withdraw money, something that can be done with confidence thanks to the casino’s security measures.
888casino uses advanced encryption to protect your data, and credit/debit card deposits have 3D-Secure identification for added security. Users requiring further help or assistance have access to 24/7 support via live chat or their dedicated freephone number; both accessed through the casino cashier.